Ida Alfredsson Brand & Design is a new company that launched in 2007. They focus on brand strategy and design. Clients range from companies in New York, Munster, Stockholm and Gothenburg.
Web: www.idaalfredsson.se
Client requirements: My client wants to showcase her company, herself, her portfolio and her life, online. To this we added a blog where she writes on brand, strategy and design. The project is currently still in progress.
The project: Creating the information architecture of the website, as well as total website development. I also consulted and assisted the client in how to position herself company online. The client was responsible for all design.
My comments: A very exciting project, on brands. Just communicating with the client has taught me a lot about my own design processes and design beliefs. We're launching soon.
Industry: Brand Strategy & Design
Year: 2007-2008
